Meet the New Ashley
When young people thought about places to shop for furniture, Ashley Home Furniture was likely not one of them. Oversized sofas. Big leather armchairs. You get the idea. The 360 campaign borrowed from the culture of online trends and style influencers to encourage new shoppers to “manifest their moodboard” and shop from their massively upgraded collections.
CLIENT
Ashley
AGENCY
Kettle
ROLE
ACD / CW
ART DIRECTOR
Emily Hale
CREATIVE DIRECTOR
Gabe Johnson
FILM DIRECTOR
Anna Wolf