SONYA GHORI

More and more young people think they can make it without college. Maybe they're right. But for those who still believe in the power of higher ed, Discover Student Loans is here to help. For this campaign, I wrote a couple of digital spots that poked (playful) fun at Gen-Z’s favorite get-rich-quick schemes. Our campaign included a two-day video and photo shoot and 100+ digital ads delivering against all the phases of the marketing funnel.

CLIENT
Discover

AGENCY
Kettle

ROLE
ACD / CW