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Gleisure

In 2018, PopSockets collaborated with Swarovski to create a one-of-a-kind premium line of PopSockets. To celebrate the melding of two very different words, we launched a creative campaign called Gleisure — the sweet spot where glam meets leisure. We then partnered with Jimmy Marble to shoot a series of kitschy ‘high-meets-low’ images for our lookbook, which we sent out to influencers and PR partners.

 

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CLIENT
PopSockets

AGENCY
In-House

ROLE
ACD/CW

ART DIRECTOR
Erika Liberato

CREATIVE DIRECTOR
John Kieselhorst

PHOTOGRAPHER
Jimmy Marble