Nike Home Court

The Nike Home Court campaign was all about highlighting Chicago’s vibrant community and the non-traditional sports that exist within it. I lead interviews with individuals from each organization and used the learnings to inform the writing and direction of our teaser video and narrative pieces. We partnered with filmmaker Rodney Lucas to visually capture the spirit of each organization — and the individuals who power it — through a series of intimate, docu-style films.

 

League of their Own

 

The Rink

 

Students Run Chicago

 

The Bloc

 
 

CLIENT
Nike

AGENCY
Kettle

ROLE
ACD/CW

ART DIRECTOR
Alyssa Buono

CREATIVE DIRECTOR
Yelena Avanesova

DESIGN DIRECTOR
Richard Sancho

FILM DIRECTOR
Rodney Lucas