Phone Better

Everyone’s got a phone. Which, when you’re a phone accessories company, is kind of a big deal. I lead the charge on developing a global functionality campaign that spelled out just how useful that thing on the back of your phone can be. Plus, the tag I wrote – PHONE BETTER – turned into the brand line used all over the world.


 

CLIENT
PopSockets

AGENCY
In-House

ROLE
ACD/CW

COPYWRITER
Brett Shea

ART DIRECTOR
Jes Voight

CREATIVE DIRECTOR
John Kiehselhorst

FILM DIRECTOR
Angela Kohler