Sofia Vergara x Walmart
Sofia Vergara and Walmart have a relationship that goes back several years. But the brand had become stale and was in need of a fresh rebrand. Sofia’s team came to us to reimagine what her brand would look like from the bottom up. This included every piece of marketing, starting with the brand book. Here’s an excerpt of my work — including the brand rename, tone and voice guidelines, and ways to execute.
